June 24, 2006 Hickory Dickory Thwock!
Brandthropology helped Orvis and The Equinox Resort create the first hickory shafted golf tournament to offer prize money since the 1930’s. In an article about the event, The Wall Street Journal interviewed Matt about his passion for Hickory Golf, a style of golf played exclusively with vintage wood-shafted clubs made prior to 1935, when the PGA legalized metal clubs. Matt jokingly describes his passion as a “sub_rabbit hole,” full of history, decorum, and delightfully unforgiveable clubheads.
