Brandthropologist Featured on New England Cable Network

Marketing to teens is tricky business. In this NECN video, Brandthropologist Jonathan Wilson expounds on some of online marketing’s nuances using Facebook and Youtube to spread “haul” videos. “The Haul Video is like having a savvy shopper best friend,” Wilson said, when asked about J.C.Penny’s new marketing technique of providing a space for teens to share videos of themselves wearing their latest finds. Kudos for Jonathan for providing just the expert voice needed to round out this story!