January 3, 2014 Kinney Pike Insurance Selects Brandthropology
We’re ringing in the New Year with the exciting news that Kinney Pike Insurance has selected us to be their marketing communications partner. Kinney Pike is the largest independent insurance agency in Vermont, and increasingly places insurance across the Northeast. We’ll be helping them evolve their impressive 110-year-old brand, which promises to be a rewarding undertaking. As part of our standard on-boarding process, we’ll be traveling around the state to visit their offices and talk with their various teams in Swanton, Williston, Rutland, White River Junction, Poultney, Randolph, and St. Johnsbury. The old truism is that when you leave Chittenden County you enter Vermont. It’s clear that one of the key challenges we’ll face is to make a marketing ecosystem flexible enough to service not only the opportunities in more urban areas but also in the more rural hamlets where they do business. Watch this space and we’ll keep you updated as our work goes live!