Brandthropology Launches “The Benefactory” with Laboratory B and Vermont Technology Alliance as First Tenants

We’re very excited to announce our latest endeavor, a tech & arts hive we’re calling “The Benefactory”. Located within our offices in the Pine Street Soda Plant, the space will host various groups that benefit the community. Our new neighbors include Laboratory B and the Vermont Technology Alliance.

Matt Dodds explains, “We’ve been inspired by the creative community that surrounds us on Pine Street, within Burlington and the greater Vermont community. We’ve been excited to see the maker space movement grow locally, and are launching a new hybrid, one that takes a tech/arts/marketing angle, all wrapped up in a ‘maker difference’ theme. Imagine MacGyver meets Matisse meets Madmen meets Mother Theresa.”

Here at Brandthropology, we’re celebrating our thirteenth anniversary by reflecting on our active role in the community. Over the years, we’ve provided pro-bono counsel and services for area non-profits such as ReSource, the Vermont Technology Alliance and the Williston Food Shelf. We also love to support the local arts community, hosting talks and free educational seminars on marketing topics in venues such as CCTV’s “Media Maven” series, SEABA seminars and TEDx events. It’s no wonder then why we’re so excited about this new space, specifically designed to unite local community and the arts. “Setting aside a community-focused space and branding it as ‘The Benefactory’ is a way to give physical expression to our vision of what highly evolved marketing is all about,” says Matt. “We believe that technology, creatively engaged against community needs, represents the greatest opportunity we have to positively impact the world. It’s only natural that Vermont, with its history of technological and social innovation, should lead the way.”