Brandthropology Gives Talk on Google Analytics

Director of Digital Development Cooper Fellows, along with Chief Brandthropologist Matthew Dodds, were asked to give a presentation to the Vermont Chamber of Commerce’s Biz Expo 2014. The talk, entitled “Marketing Analytics for the Left and Right Brain”, provided a broad overview of marketing analytics in general, as well as specific tips for successful use of Google Analytics. Topics included how to set up Google Analytics successfully, showing examples from Brandthropology’s experience in administrating marketing ecosystems on behalf of its clients.