Chief Brandthropologist on WCAX

Last night, Chief Brandthropologist Matthew Dodds was interviewed on WCAX’s news show “The :30.” Host Gina Bullard, asked about Flethcer Allen’s Health Care re-branding to University of Vermont Health Network, and about re-branding more broadly. Topics included “Why do firms change their names?” and “What are some of the benefits and pitfalls of re-branding?”